Product Launch Email

What is a Product Launch Email? : A product launch email details what you have to offer, and ideally provides plenty of reasons for your customers to buy right away – great descriptions, limited time offers, and attractive “click through” buttons.

Do you have a new product to offer? That is fun! If you communicate in the right way, your customers will love to hear that. The launch email lets your contacts know you have something new to offer, and gives them a chance to click through and see what the fuss is all about.

Here are some tips for writing a great product launch email.

What is a product launch email?

When you’ve been working hard to create or invent a new product, you don’t want to miss the opportunity to engage with customers. This is a great reason to send an email, one that puts your brand in their inbox and hopefully inspires them to click through.

A product launch email details what you have to offer, and ideally provides plenty of reasons for your customers to buy right away – great descriptions, limited time offers, and attractive “click through” buttons.

Product launch email subject line

The best product launch emails have a great subject line. The purpose of the subject line is to grab the reader’s attention so they will continue reading the first line of the email.

Subject lines work really hard in a noisy world to get attention and that’s why you should spend most of your time creating great product email subject lines.

Product launch template types

The hint. Before the main event, you may want to keep your customers interested. A great technique to ensure your product launch emails are anticipated and therefore more likely to be opened. By sending a hint that you have a new product ready to launch, you are setting the road for better reception.

Incentive. Whether you send it with instructions or with a key product launch email, include incentives to bring subscribers who subscribe to your mailing list into a special circle with added benefits. Incentives can be exclusive access to new products, discounts or the opportunity to win prizes.

Launch. It’s finally time for you to post the big reveal! You should create emails that attract people, provide them with enough information to direct them to your website, and can include additional incentives to buy once they’re there.

Email launch benefits

There are many ways email can help your business.

Information. Product launch emails get the word out, letting people know what you have to offer. It can also give the impression that your business has an interesting variety of products that they can buy.

Actionable ads. Your email will have all the relevant information about a new release in one place, plus a way for people to click through to find out more or buy. A successful marketing campaign will include many different types of ads, but email is the best format for offering customer engagement from start to finish, from initial advertising to online purchases on the same device.

Re-engagement. It’s probably been a while since someone made a purchase. A new launch is a great way to get them excited about your brand again.

Convert those who are “on the fence”. You know your product is great, but others are not. Even though it’s new and fresh, you have the opportunity to attract people who have seen your brand but haven’t bought directly from you.

New product launch announcement email
Put some blasts into your email when launching your product. Notable, remembered like this:

Create your email

One of the most important parts of any email is the subject line. You have to keep it short and sharp, with a great hook that inspires people to click. Pay attention to how many characters most email servers display – there’s no point in writing long descriptions that end up getting cut off midway.

For the body of the email, you must combine your descriptive genius with your brand image to offer enough information to get people to click. If your brand tone is stable and reliable, it may not be a good fit if you include pop references and joke titles.

Make sure you include some bold images of your product, as well as a catchy description that inspires people to click. Your format and color palette should also stay branded, as much as possible.

Even more than text and images, you need to pay special attention to another very important part of your launch email – the “call to action” link that directs customers to your website where they can make a purchase.

Finally, as attractive as your product launch email is, you can give it more traction by creating a sense of urgency or scarcity. You can include a “limited time” price, a discount on the first lot purchase, or a voucher that will expire within a certain time.

The best email – launch your product right

With all the time and effort you put into developing or sourcing a new product, it’s important to make sure you make the most of the debut.

Anticipate beforehand with a few emails hinting at your new product, or a snippet that conveys drama and excitement. Your launch should have strong links in the subject line, good images and descriptions, and prominent click-through buttons. Sweeten the deal with some limited time offers that entice customers to buy now.

Your launch email should be engaging, brand-friendly and inspiring. Get the most out of your new product by ensuring that the launch gets as many customers as possible, and encourages people to make a purchase.

Generate leads, re-engage existing customers and make sales, by putting the time and effort into creating effective product launch emails.

Product launch email campaign

An email campaign consists of a number of emails to successfully launch your product, build a relationship with a potential customer, and ultimately turn it into a sale.

While there are no set guidelines, product launch email campaigns are typically around 5 emails in a row but can be up to 15 emails.


A product launch email with a great subject line is a great way to expose your product to the market. A new product launch email can instantly give your product momentum especially if it is created using the new product launch template described above.

The best emails provide sufficient product instructions for readers who want to know more. Followed by an incentive to act now, your product is ready to launch.