Small business owners have been on a rollercoaster ride in the last two years, and their teams have experienced that with them. As we look ahead to 2022, though, James Paterek says that small businesses need to start developing new staffing strategies to future-proof their brands and their teams.
Before you start looking at any sweeping changes to your staffing strategies, make sure you’ve got the basics right first.
Are you promoting a positive culture within your business? For bigger corporates, this might mean free yoga classes and lunches, but for smaller businesses, positive culture starts with compassionate leadership and a transparent working environment.
Another important part of a basic staffing strategy, James Paterek says, is ensuring that you are practicing empathy. Now, more than ever, it’s vital to acknowledge the humanity of your team.
Small Businesses Thinking Big
If you’re looking to scale up your small business in 2022, the first place to start is your team. The unfortunate part of hiring for a small business, is that you often attract team members that may not be in it for the long haul. James Paterek finds that many jobseekers may see a small business as a bridge, not a long-term position, and this can be problematic for scaling.
If you’re spending more time looking for new staff members than building your business, James Paterek recommends thinking big as your staffing strategy for 2022.
Essentially, what you want to be doing is assuring prospective team members, from the start, that you don’t have a small business mindset in terms of benefits and opportunities. This is one of the main reasons team members don’t see small businesses as long-term options.
The key is to ensure that you are providing the type of opportunities that larger organizations might offer, while still maintaining the positive aspects of small business culture.
Hire Outside Your Biases
Another important aspect of hiring in 2022, is learning from what we’ve experienced in the last two years and questioning your existing staffing criteria. If you’ve always believed that a certain profile of person is the right fit for your business, start thinking outside of that.
With so many more people now set up to work remotely, your pool of talent has just increased dramatically, but you have to be willing to think outside your ordinary criteria. Depending on your industry, you may just be able to have a global team that works remotely and adds incredible value.
There are exciting times ahead for small businesses. Get the basics right, and then work on thinking big, and hiring outside of your ordinary criteria. There’s a pool of talent out there, just waiting to help you take your business to the next level. Get out there and find them.