Branding is a crucial element of small business marketing. However, its importance may be overlooked amidst other business operation priorities. Branding builds recognition, trust, reputation, and loyalty. Branding isn’t just…
Far too many communities allow others to control their narrative. To elevate your community to the fullest in the eyes of the outside world, it is critical to understand the…
The moving average is a mathematical concept used to analyze multiple data points and generate a series of averages. This statistical technique is also known as a rolling average. It…
CEOs are noticing that brand building is giving businesses a competitive advantage, and they want in on it. As a result, brand building has become a strategic priority in the…
Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail The Coca-Cola Company is accelerating its push into beverage alcohol with the announcement of a new global partnership with Jack Daniel’s Tennessee…
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! As the way we interact…
TikTok has become a phenomenon in the world of marketing, and whether you’re new to business or established in your market, there are many things that this app can add…
Administration Announces Record Contract Spending on Small Disadvantaged Businesses and New Steps to Create Contracting Opportunities for Disadvantaged Businesses through the Bipartisan Infrastructure Law The Federal Government is the largest…
Weight loss surgery, also called bariatric or metabolic surgery, is a treatment option for people with obesity who have taken other measures to lose weight with minimal success. The procedure…
When Kirsten Flanik, president and CEO of BBDO New York, spoke during an Overby Center presentation last year, she mentioned that the company was interested in interviewing more University of…