As part of the renaming, Phenomenon’s Detroit-based growth marketing arm is being rebranded as Posthuman and will continue to be led by its founder, Shane Bliemaster, now president of Posthuman.
Human Standard focuses on strategy, branding and design but has evolved to offer other services such as advertising, content, growth marketing and more. The agency has created work for brands such as DC Entertainment, The Nature Conservancy, American Express and Stash Tea.
Organic has hired Danielle Aldrich, as senior VP of partnerships, a new position at the Omnicom Group agency. She will report to CEO Cathy Butler. Aldrich will lead business development while also building the Organic brand. Prior to coming to the agency, Aldrich worked at independent Circus Maximus and Stagwell Group’s Crispin Porter Bogusky.
Ogilvy PR has named Rahul Titus as the first global head of influence. He will report to Ogilvy PR Global CEO Julianna Richter. Titus has worked with the agency’s influence team in the United Kingdom since 2017. In his new role, he will continue to help Ogilvy scale its capabilities across the agency’s global network.
Creative agency Laundry Service has hired Del Credle as head of strategy and media, a new position at the agency. He will report to agency head Jordan Fox. Credle will oversee strategy and paid media across all clients and be based out of the agency’s L.A. office. He joins after three years as head of strategy for IW Group.
Independent agency Marcus Thomas has acquired Cincinnati-based analytics firm ROInsights to bolster its data and analytics offerings. The acquisition was led by the agency’s Chief Operating Officer Scott Chapin. ROI is a 10-person company and will work with Marcus Thomas’ current analytics team and report to Co-Founders Nathan Bauer and Patrick Koman.
Newly created media content and production company SuperBloom House hired Adam Milano and Gregg Hirschorn as head of content development and head of content strategy, respectively. The two new hires will lead branded content for their clients. Milano has worked for Syco Entertainment, Sony Pictures and Live Nation and Hirschorn joins after a stint as group connections strategy director at 72andSunny.
Stagwell creative agency Yamamoto has restructured its creative department with four new promotions. Shawn Pals, formerly the agency’s group creative director, has been elevated to executive creative director; Vince Koci and Carrie Whalen, formerly associate creative directors, are both now creative directors; and Sarah Koster has been promoted to the role of design director.